What we're about..


Modern watches - designed in California

Xetum's modern watch collection was created and designed in California by watch lovers with an eye for beautiful design, from architecture to the finer objects in life. The strongest inspiration and influence was taken from the clean, streamlined characteristics of the known Bauhause or Mid-Century Modern school. The Bauhaus mission was to provide affordable, artistic, utilitarian design for every class of person. We saw this mission as a guide to the creation of Xetum, years later in California. Each piece blends California modern desgin with Swiss precision and craftsmanship. California design, to us, embodies several fundamental desgin principles; (1) A clean, modern aesthetic,
(2) Distinctiveness, that is executed with nuance and subtely; (3) Universality, the ability to be appreciated by a broad range of people.
We have incorporated each of these elements into the desgin of all of the watches in our collection.

Bauhause or later Californian design inspired us to create clean, functional yet powerful timepiece. Xetum aspires to be part of your life, It is more than just a timepiece, it’s a companion. Welcome to the world of Xetum.

Personal customer experience
Of course, it's not just about the watch -- it's about the experience you have with it. That's why Xetum has been built around a personal customer
experience. We offer a level of personal attention that is often forgotten in a mass market world. When you speak with someone at Xetum, you'll
be speaking with someone who is passionate about watches, and even more passionate about you having an exemplary experience with Xetum.

Eco Friendly operations
We have designed our packaging and operations with environmental responsibility in mind. From our naturally tanned watch straps, to watch boxes made from recycled paper and fabric. Xetum has made environmental responsibility a priority. .