Watch Design Philosophy


Discerning modern design
We believe in creating sophisticated, elegant watches with a clean modern aesthetic. Xetum’s stylish clean designs will complete any look. We believe in distinctiveness, that is executed with nuance and subtlety. We do not compromise on precision and craftsmanship. From the straps of our watches which are a leather and silicone combination down to the buckles. Every detail it considered. We use only the finest movements which can be seen through the exhibition watch back so that you can appreciate the workmanship that makes your watch run.

Substantial, but not oversized
At Xetum, our goal is to offer a collection of well-designed watches that would fit in any professional or social setting. When you pick up a Xetum timepiece, you'll notice a substantial, durable feel. But when you put it on your wrist, you won't feel overwhelmed by the watch you're wearing. Because a watch should be your accessory, not the other way around.

Architectural inspiration
Our watch cases are architecturally inspired, drawing cues from styles that emphasize clean modern design, such as the Bauhause or Mid-Century Modern schools. We have tried to use just a few basic shapes and lines to define the shape of each part of the watch.